• Leadership transition positions Measurabl to accelerate adoption of standardized, decision grade sustainability data across global real estate markets
• Customer-led strategy aligns with rising regulatory pressure, investor scrutiny, and energy cost volatility facing property owners and capital providers
• Platform expansion builds on rapid uptake of free sustainability tools now spanning 14,000 buildings across 47 countries
As global real estate faces tightening disclosure rules, rising energy costs, and growing investor demand for credible ESG data, Measurabl has appointed Maureen Waters as Chief Executive Officer, elevating the executive who has led the company’s commercial and strategic expansion over the past two years.
The appointment marks a leadership transition at the world’s most widely adopted sustainability data platform for real estate. Co-founder and current CEO Matt Ellis will move into the role of Executive Chairman and remain on the Board of Directors, where he will focus on investment strategy, mergers and acquisitions, and long-term counsel.
“It is a tremendous honor to name Maureen Waters Measurabl’s next CEO,” Ellis said. “Over the last 13 years, we built Measurabl into the world’s most widely adopted sustainability data platform for real estate. But that was only the beginning. Maureen is the CEO to do what’s next: break down paywalls for unprecedented, widespread adoption, assemble a deeper, broader ecosystem of partnerships and integrations, and pave a clear path to being the industry’s source of truth for investment-grade sustainability data.”
Leadership Shift Comes as Data Demands Intensify
The leadership change comes at a critical moment for the global property sector. Owners, operators, and investors are under increasing pressure to produce consistent, auditable sustainability data as climate risk becomes a core factor in underwriting, valuation, and compliance.
Waters joined Measurabl in 2023 as Chief Growth Officer and was later promoted to President. In that role, she led the development of the company’s three-year strategy, known internally as 1Measurabl, while overseeing cross-functional execution. During her tenure, operating margins improved by more than 25 percent annually, reinforcing financial discipline alongside platform growth.
She also led the launch of Navigate in 2024, the largest product release in the company’s history, and oversaw the introduction of Measurabl’s Free Sustainability Solution in 2025. The free offering has already been adopted across more than 14,000 buildings in 47 countries, materially expanding the platform’s global footprint.
“Maureen has been a driving force behind our strategy and disciplined execution,” Ellis added. “She’s the right leader and now is the right time for her to take the helm as we work to be the industry’s trusted sustainability data partner.”
A 360-Degree View of Real Estate Capital and Operations
Waters brings experience spanning real estate services, investment management, technology platforms, and venture capital. At Cushman & Wakefield, she held several executive roles, including Executive Vice President and Chief Strategy Officer, where she built the firm’s enterprise customer program and led a global transformation that tripled business margins.
She later served as Head of Real Estate and Asset Management at Bill Gates Investments, overseeing portfolio strategy and capital efficiency. As President of Ten-X, she helped scale the online commercial real estate transaction marketplace and guided its path toward eventual acquisition by CoStar. At MetaProp, she advised early-stage PropTech firms while managing limited partner relationships and technology deployments.
Her leadership has been recognized by Commercial Observer’s Power PropTech list, GlobeSt.com’s Women of Influence, and Connect CRE’s Women in Real Estate.
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Customer-Centered Strategy and Data Standardization
As CEO, Waters plans to implement a customer operating model that places client needs at the center of Measurabl’s product, data, and strategic priorities. She will also launch a CEO listening tour to gather direct feedback from customers and ecosystem partners.
A core focus will be expanding the value of Quantum, Measurabl’s flagship sustainability dataset, while continuing to strengthen data quality, reliability, and standardization.
“Measurabl has a strong team, a clear strategy, and a platform built to support long-term value for our customers and partners,” Waters said. “I see myself as the chief customer advocate first and foremost. Our focus will remain on supporting customer needs and delivering innovative solutions that help the industry embed sustainability data into real estate transactions throughout the asset lifecycle.”
The company has recently deepened partnerships across the global real estate ecosystem, including collaborations with the Green Building Council of Australia, USGBC California, and S&P Global. Measurabl has also strengthened its technical credibility with the appointment of Mike Zatz, former head of the U.S. EPA’s ENERGY STAR Commercial Buildings program.
“As the market demands high-quality, actionable sustainability data, her leadership will help ensure Measurabl delivers the solutions stakeholders across the real estate ecosystem need to navigate what comes next,” said Ed Walter, Measurabl board member and former CEO of the Urban Land Institute.
Alongside the CEO transition, Measurabl promoted Edward Allen to Chief Commercial Officer to unify customer-facing teams, while Chris Zegal expanded his role as SVP of Go-To-Market Strategy and Marketing.
Together, the leadership changes signal Measurabl’s intent to scale credible, decision-grade sustainability data as climate risk, regulation, and capital markets converge across global real estate.
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