Wood Mackenzie has signed a strategic partnership with Novi Labs to sharpen its upstream intelligence in the U.S. Lower 48, the world’s most data-intensive oil and gas market.
The collaboration enhances Wood Mackenzie’s Lens Lower 48 solution with Novi’s operator-verified production data and advanced lease-to-well algorithms, providing customers with the industry’s most accurate view of more than 4.4 million wells. The region accounts for more than 20% of global oil and gas supply and remains the driver of U.S. shale growth.
Accurate benchmarking and forecasting have become critical as operators shift from frontier development to infill drilling and maximizing returns from maturing acreage. The partnership integrates Novi’s proprietary datasets — built on thousands of well records from Texas, Oklahoma, Louisiana, and other major supply states — with Wood Mackenzie’s cost intelligence and market modeling.
“The Lower 48 remains the most dynamic upstream market in the world,” said Joe Midgley, global head of upstream and carbon management at Wood Mackenzie. “By combining Novi’s data accuracy with our global perspective and cost intelligence, we’re giving operators and investors the confidence to make better-informed decisions in a volatile market.”
For customers, the deal means faster insights, more precise well-level production data, and analytics ready for AI and machine learning applications. These tools are expected to improve reservoir modeling, investment strategies, and portfolio optimization for E&Ps and financial stakeholders across the Lower 48.
Novi CEO Scott Sherwood added that the partnership establishes a “new standard” for U.S. production data accuracy, offering unmatched confidence for upstream decision-making.
As consolidation continues across the shale sector, both companies said the partnership will give operators a stronger foundation for planning capital deployment, optimizing completions, and sustaining U.S. production growth.
