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Home » Google Maps Expands Sustainable Travel Features Across Europe
ESG & Sustainability

Google Maps Expands Sustainable Travel Features Across Europe

omc_adminBy omc_adminJune 18, 2025No Comments3 Mins Read
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Driving Alternatives: AI-powered routing now active in 60+ cities and expanding, helping avoid tens of millions of car trips.

Cycling Infrastructure: Enhanced cycling details rolled out in 17 new cities, supporting over 125,000 km of global bike lanes.

GHG Emissions Reduction: Fuel-efficient routing estimated to prevent 2.7M metric tons of CO₂ emissions in 2024 alone.

Google is rolling out major updates to Maps aimed at helping Europeans make more sustainable travel decisions this summer.

From commuting to vacationing, new features support a shift to greener transport modes, with a growing focus on AI, local data, and real-time traffic insights.

Smarter Alternatives to Driving

A feature introduced last year uses AI to detect when walking or public transit can match driving time — and proactively suggests these options. Google says it has helped avoid “tens of millions of car trips” to date. The tool is currently live in 60+ cities and will expand soon to Copenhagen, Stockholm, Warsaw, and others.

“We’re making it easier than ever to make sustainable transportation choices across Europe,” Google noted in its announcement.

Better Cycling Navigation

Cyclists in cities like Milan, Madrid, Rome, Vienna, and Zurich will now see more detailed cycling route information — including lane availability, elevation, and traffic levels. Thanks to new data from city authorities, this feature now spans 17 additional cities and covers over 125,000 km of bike lanes globally.

Fuel-Efficient Driving Still Matters

When driving is unavoidable, Google Maps continues to promote fuel- or energy-efficient routes — even if they’re not the fastest. With 500 million trips using this feature each month, Google estimates it has helped avoid more than 2.7 million metric tons of greenhouse gas emissions in 2024, equivalent to removing over 630,000 gasoline-powered vehicles from roads for a year.

Navigating Low-Emission Zones

Maps now alerts users if they are entering low-emission or low-traffic zones — already active in cities like London and Berlin, and expanding to 1,000+ zones across Europe, including in Austria, Sweden, and Italy.

RELATED ARTICLE: Google Launches New Sustainability Tools to Help Businesses and Cities Map Environmental Information

Citywide Impact via AI

Beyond individual users, Google’s Project Green Light leverages AI and driving data to help cities improve traffic light efficiency. Vilnius, Lithuania is one of the latest cities to benefit from the tool, now active in 20 cities across four continents.

“We’re also helping cities reduce overall carbon emissions,” Google added, “by using AI to model traffic patterns and optimize signal timing.”

These updates underscore Google’s dual strategy: empower users to choose greener routes and support municipalities in reducing traffic emissions system-wide.

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