Tudor advances its environmental and social sustainability goals with an expanded 2025 program.
The Swiss watchmaker builds on its inaugural 2024 sustainability report to deepen ESG integration.
Branding choices, such as the use of Flamingo Blue, symbolize Tudor’s long-term commitment to responsible production.
Tudor is reinforcing its commitment to sustainability in 2025, expanding the environmental and social goals outlined in its first-ever sustainability report released last year.
The 2024 report marked a strategic pivot for the Swiss watchmaker, detailing its early actions toward becoming “a force for good” in responsible watch production. With this momentum, Tudor is now evolving its ESG initiatives further, aligning with industry expectations and long-term global sustainability trends.
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“As TUDOR continues its drive towards ever more sustainable practices, the choice of this Flamingo Blue to highlight its efforts reflects the brand’s ambition and commitment to its ethical goals,” the company stated.
The use of Flamingo Blue is more than aesthetic—it’s emblematic of Tudor’s values-led branding strategy, signaling to stakeholders that sustainability is integrated into both product and purpose.
Read Tudor’s Sustainability Manifest here.
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