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Home » Samsung, LG, TCL, and Hisense
U.S. Energy Policy

Samsung, LG, TCL, and Hisense

omc_adminBy omc_adminJanuary 10, 2026No Comments11 Mins Read
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The CES trade show is the premier event for showcasing extravagant new consumer tech concepts and prototypes. This year’s show, held in Las Vegas from January 6 to 9, was no different. But mixed in with all the spectacle were plenty of announcements for products you’ll actually be able to buy, including an assortment of brand-new TVs.

I’ve been reviewing home theater gear for over a decade, so I know that not every display breakthrough sticks. With that in mind, I’ve separated the real upgrades from the marketing fog to find the top TVs and display trends from CES. And this year, one takeaway is clear: TV brands are pushing Micro RGB. This type of display promises a significant upgrade in color performance. At the same time, OLED makers are coming out swinging with brighter panels, and brands are continuing to expand their extra-large screen offerings with TVs as big as 130 inches.

Below, I’ve detailed the top five TV advancements I’m most excited about from CES, outlining a few clear themes that could shape what you’ll be shopping for in 2026. Though exact pricing and release dates are still pending, all of the TVs highlighted below are expected to be available this year. For more display recommendations, be sure to visit my complete guide to all of the best TVs you can buy right now.

Micro RGB is going mainstream

A Hisense 116-inch UXS RGB Mini LED TV at CES 2026.

More RGB Mini LED/Micro RGB TVs from brands like Hisense are coming in 2026.

Scott Tharler/Business Insider



If I had to pick one trend to represent the TV industry’s biggest push for 2026, it would be Micro RGB. Samsung, Hisense, LG, and TCL are all offering some variation of this technology, and it dominated the announcements out of CES.

Micro RGB TVs, also called RGB Mini LED TVs by some companies, are a type of LED TV that use a new kind of backlighting system designed to offer a big boost in color performance. Rather than using a backlight with white or blue light and then relying on a filter to produce colors, Micro RGB TVs have backlights with individual red, blue, and green LEDs. Hisense is taking this approach even further by adding cyan to certain models. Using a backlight system like this enables purer color production and a wider range of hues. At the end of the day, this should translate to a more colorful and brighter image than you’d see on a typical LED, QLED, Mini LED, or OLED TV.

The first two Micro RGB TVs from Samsung and Hisense actually hit the market last year, but they were limited to a 116-inch and 115-inch model that cost a staggering $30,000 each. Though pricing hasn’t been confirmed yet, brands are releasing a bigger lineup of Micro RGB TVs this year, with sizes starting at 55 inches. This is exciting since it should translate to much more affordable options. Most notably, shoppers should keep an eye on the Samsung R85H series, the Hisense UR8 and UR9 series, and the TCL RM9L Series, which have the best chance of featuring this new tech at consumer-friendly prices.

TCL launches a new kind of QLED TV

A 98-inch TCL X11L TV on display at CES 2026.

The TCL X11L uses a new kind of quantum dot that promises improved color performance.

Scott Tharler/Business Insider



Although most brands are promoting Micro RGB as the next big thing in TV technology, TCL is taking a different approach. The company is still releasing Micro RGB models this year, but it’s positioning a different kind of TV as its flagship offering. TCL refers to this display type as “SQD,” which stands for Super Quantum Dots.

In essence, SQD TVs are an evolution of QLED TVs. They still use white or blue backlights but incorporate a layer of super quantum dot crystals, which are larger than the standard type, along with an Ultra Color Filter. That’s a lot of tech jargon, but in practice, TCL says this combination results in colors that rival or surpass those of Micro RGB TVs while avoiding potential flaws that RGB backlight systems can introduce. SQD TVs can also get incredibly bright, with TCL stating that its premium model can reach up to 10,000 nits, which would match the highest brightness that any consumer TV has achieved.

TCL’s first SQD TV, the X11L, is already available for preorder in an 85-inch size ($8,000). A 75-inch ($7,000) and 98-inch ($10,000) size are also set to launch soon. Though far from cheap, those prices aren’t unreasonable for a new high-end TV technology, and TCL is known for offering huge discounts throughout the year. Likewise, SQD technology will also be used on the brand’s step-down QM8L and QM7L, which are expected to be released later this year and will likely cost substantially less.

I’ll be reviewing the X11L soon, so check back for full details on its performance.

High-end OLED TVs continue to improve

An LG G6 OLED TV on a wall at CES 2026.

The LG G6 is the brand’s brightest OLED TV ever.

Scott Tharler/Business Insider



Though I’m excited to check out new Micro RGB and SQD TVs this year, it’s important not to forget about OLEDs. The best OLED TVs remain some of the most impressive displays you can buy, and I don’t see that changing in 2026. Both LG and Samsung announced new flagship OLED models that promise boosts in brightness and new design perks.

The LG G6 will succeed the G5, which was my favorite high-end TV of 2025. LG says the G6 can get 20% brighter than the G5. Since the G5 was already the brightest OLED available, that’s a notable improvement. The G6 will also boast improved reflection handling via a new polarizer filter, which LG says will cut reflections in half while maintaining deep black levels. Reflections have been a pain point for some LG OLED buyers, so this could be a big perk. LG is also bringing back its striking Wallpaper OLED in the form of the new LG W6. This ultra-thin TV is only 9mm thick and uses a wireless connection box to keep your wall free from cables.

An 83-inch Samsung S95H OLED TV hanging on a wall at CES 2026.

The Samsung S95H features a new design with a metal frame-like bezel.

Scott Tharler/Business Insider



Meanwhile, Samsung is launching the S95H as the successor to its S95F. Samsung says this new model can get 35% brighter than the S95F, which could make it even brighter than the G6. In addition, the TV uses a new metal art-style bezel that gives it a look more in line with the brand’s Frame TV models. The display’s inputs are built into the panel, but it also supports an optional wireless connection box that allows you to add four more HDMI ports, for a total of eight. Since most TVs are limited to only four ports, this is a welcome addition for users with multiple devices.

Ultimately, I expect new Micro RGB and SQD TVs to have an edge in color and brightness over top OLEDs, but the G6 and S95H will deliver higher contrast, which could still result in better overall image quality. Time will tell, but I’m excited to see how the latest premium OLEDs stack up against 2026’s other new TV offerings.

A 130-inch Samsung Micro RGB TV on display at CES 2026.

Samsung is expected to offer a massive 130-inch TV in 2026.

Scott Tharler/Business Insider



Over the last few years, TV brands have been expanding their extra-large screen offerings, with an increasing number of 75-inch and larger options. In 2025, we saw more 98-, 100-, 115-, and 116-inch models than ever before. That trend will continue in 2026, and some brands are taking it even further with massive 130-inch screens.

Samsung’s 130-inch R95H is the most notable super-sized TV set to be released this year. This is Samsung’s flagship Micro RGB model, so it should offer some of the most impressive brightness and color capabilities of any TV in 2026. And it will offer that incredible performance in an absolutely massive screen size. It also boasts a unique stand that Samsung calls its “Timeless Frame” design, which makes it appear as though the TV is floating within the stand that surrounds it. Pricing details have not been revealed, but I expect this one to be exclusive to luxury buyers.

An angled view of a 98-inch Samsung Frame TV on a wall at CES 2026.

For the first time, Samsung’s Frame TV will be offered in a 98-inch screen size.

Scott Tharler/Business Insider



Also of special note is a new 98-inch Samsung LS03H Frame TV, the largest Frame TV the brand has ever produced. Frame TVs are popular for their art-style designs with thin wall mounts and magnetic bezels. However, unlike previous Frame models, this new 98-inch option will have its ports built into the TV, rather than using a separate box. It will also come with a bezel rather than requiring buyers to purchase one separately.

LG debuts its own art-frame style TV

An LG Gallery TV hanging on a wall at CES 2026.

The LG Gallery TV with frame is poised to compete with Samsung’s Frame TVs in 2026.

Scott Tharler/Business Insider



Samsung’s Frame TVs are popular displays for design-focused shoppers, and brands like Hisense and TCL both offer their own take on art-style TVs. At CES 2026, LG revealed its own entry into the frame TV market with the new Gallery TV.

The Gallery TV features all the essentials that other art-inspired sets offer, including the ability to mount flush on your wall, an anti-glare screen to help mimic the look of canvas, and support for magnetic bezel attachments, allowing you to alter the frame style. LG is also launching a new Gallery+ service with access to more than 4,500 works of art, pieces of animation, and other images. The Gallery TV will use a Mini LED panel, but it’s not clear if it will have any kind of dimming capabilities. Based on what has been announced so far, it appears poised to compete with Samsung’s higher-end Frame Pro model.

Although the Gallery TV with frame is unlikely to substantially outperform any existing frame-style TVs in overall image quality, the arrival of another art-focused TV is an exciting development for design-focused shoppers seeking more options. Pricing is still pending, but the Gallery TV with frame will be available in 55- and 65-inch sizes later this year.

steven cohen author photo

Steven Cohen

Senior Tech Editor

Steven is a home entertainment product expert with over a decade worth of service journalism experience. He oversees coverage around home entertainment products, including TVs, streaming devices, headphones, and soundbars.ExperienceSteven is a Senior Tech Editor for Business Insider’s Reviews team. He is responsible for developing buying guides, reviews, and deals coverage for all of the latest TV, video, and audio products. Steven works with a team of experienced freelancers to establish testing methodologies, test products, and select the best of the best for our buying guides. He also has a background in film criticism, having reviewed over 400 movies and TV shows. Steven studied filmmaking and uses his knowledge of video and audio production workflows to help inform his testing parameters when reviewing home entertainment devices.  Before joining Business Insider in 2019, he was High-Def Digest’s Gear Editor. His work has appeared on Ben’s Bargains, Steve’s Digicams, Big Picture Big Sound, and Consequence. Why you can trust StevenSteven is not only passionate about TVs, he is also one of the industry’s foremost experts in display quality. In 2019, he was one of a select number of journalists invited to get a hands-on first look at LG’s debut 8K OLED TV. He was also among the earliest journalists to demo Dolby Atmos and DTS:X technologies for home theaters in 2014 and 2015, respectively.In 2018, Steven served as a judge for TV Shootout, the premier annual display competition that crowns the best TVs of the year. He also attends yearly industry launches and reviewer workshops for new TVs and audio products from top brands, like LG, Samsung, Sony, and Sonos.Steven knows that it’s easy to get overwhelmed by tech jargon and premium prices on high-end gear, which is why he is passionate about recommending quality options for all price ranges and explaining which features are really worth the money. ExpertiseHis expertise includes:TelevisionsSoundbarsSpeakersStreaming devicesHeadphonesHDR video formatsSpatial audio technologiesEducationSteven holds a bachelor of fine arts degree from the University of Central Florida.Outside of workSteven lives in Orlando, Florida, with his girlfriend, their dog, and cats. When he’s not covering tech products, Steven loves to explore the theme parks of Orlando and watch movies on his dream home theater setup, complete with the biggest Dolby Atmos speaker system he could fit in an apartment.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.

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