Rockwell Automation has officially selected New Berlin, Wisconsin, as the home of its planned new manufacturing facility, the company disclosed during its recent fiscal 2026 first-quarter earnings call. The announcement puts a specific community on the map as a potential site for one of the largest industrial automation plants in the company’s global network.
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The Wisconsin-based automation giant first unveiled plans last November for a new greenfield manufacturing and warehouse site in southeastern Wisconsin as part of a broader $2 billion investment in U.S. operations, digital infrastructure, and talent. At the time, Rockwell had not identified a city or site.
During the earnings call, CEO Blake Moret said, “I’m pleased to share that this factory of the future will be located in New Berlin,” providing the first official confirmation of the project’s exact location.
The planned campus is expected to exceed 1 million square feet of combined manufacturing and warehouse space and could eventually become Rockwell’s largest manufacturing hub anywhere. Company officials say the plant will be equipped with advanced automation, robotics, and digital systems, aligning with broader industry trends toward highly digitized manufacturing.
A company spokesperson told reporters that specific site details and plans will be released through the formal city application and approval process as development moves forward.
The New Berlin announcement builds on Rockwell’s long history in Wisconsin, where its global headquarters is located in Milwaukee. In addition to the new plant announcement, Rockwell confirmed it has purchased a facility in Mequon that it had previously leased.
