Real estate-focused sustainability data technology provider Measurabl announced today the appointment of Maureen Waters as its new CEO.
Founded in 2013, San Diego-based Measurabl provides a data management platform enabling commercial, residential and corporate real estate owners and asset managers to measure, manage, and report sustainability data, in order to assess and mitigate exposure to physical climate risk, comply with regulations, act on building decarbonization, support sustainable finance opportunities, and leverage sustainability data to drive superior asset value and lower cost of capital. The platform now covers more than 22 billion square feet of real estate, representing over $3 trillion in asset value across more than 90 countries.
Waters joined Measurabl in 2023 as Chief Growth Officer, and was subsequently appointed President of the company in 2024. She joined Measurabl from proptech-focused venture capital firm MetaProp, where she served as Partner, managing LP relationships and technology implementations. Additional roles she has held include Chief Strategy Officer at Cushman & Wakefield and Head of Real Estate at Bill Gates Investments, as well as President of commercial real estate transaction technology provider Ten-X.
According to Measurabl, in her new role, Waters will implement a customer operating model designed to place the voice of the customer at the center of Measurabl’s strategic, product, and data priorities, including plans to launch a “CEO listening tour” to gather firsthand insights from customers and partners.
Waters said:
“I’m excited to build on the foundation we’ve created over the last two years. I see myself as the chief customer advocate first and foremost. Our focus will remain on supporting customer needs and delivering innovative solutions that help the industry embed sustainability data into real estate transactions throughout the asset lifecycle.”
Waters will take over the CEO role from Measurabl’s Co-founder and current CEO, Matt Ellis, who has announced that he will transition to Executive Chairman and member of the Board of Directors, responsible for overseeing investment and M&A opportunities and provide strategic counsel to the company.
Ellis said:
“Over the last 13 years, we built Measurabl into the world’s most widely adopted sustainability data platform for real estate. But that was only the beginning. Maureen is the CEO to do what’s next: break down paywalls for unprecedented, widespread adoption, assemble a deeper, broader ecosystem of partnerships and integrations, and pave a clear path to being the industry’s source of truth for investment-grade sustainability data.”
In addition to the new CEO appointment, Measurabl also announced other senior executive moves, including the promotion of its Chief Revenue Officer Edward Allen to Chief Commercial Officer, and of SVP of Marketing Chris Zegal to the expanded role of SVP, Go-To-Market Strategy and Marketing.
