Online holiday shopping continued to climb in 2025, even as consumers stayed price-conscious and spread purchases across more days.
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New data from Adobe shows U.S. shoppers spent $257.8 billion online between Nov. 1 and Dec. 31, up 6.8% from last year. That marks the first time online holiday spending topped a quarter-trillion dollars, continuing a long-term shift toward digital shopping during the peak season.
The growth came despite economic uncertainty and cautious consumer behavior. Adobe said discounts, flexible payment options, and earlier promotions helped keep spending steady throughout November and December rather than concentrated in a single week.
Black Friday and Cyber Monday lead the way
While holiday shopping stretched across the full season, a handful of days still accounted for a large share of total spending.
Adobe’s data shows Cyber Week, which runs from Thanksgiving through Cyber Monday, generated $44.2 billion in online sales. That represents about 17% of total holiday spending.
The biggest days included:
Cyber Monday: $14.2 billion
Black Friday: $11.8 billion
Thanksgiving Day: $6.4 billion
Together, Black Friday and Cyber Monday remained the two highest-spending online shopping days of the season. Adobe noted that weekend shopping between the two days also continued to grow, showing that consumers are no longer limiting purchases to a single event.
Mobile shopping continues to grow
Mobile devices played an even bigger role in holiday shopping this year.
Adobe reported that shoppers spent $145.2 billion on mobile devices, up 10.7% from 2024. Mobile purchases accounted for more than half of all online holiday spending, continuing a steady upward trend.
Mobile shopping peaked on key days:
Christmas Day: 66.5% of online sales came from mobile
Thanksgiving: 61.6% mobile share
Adobe said mobile growth reflects improved checkout experiences, faster delivery options, and shoppers making purchases in short bursts throughout the day rather than during long desktop sessions.
