Google announced the rollout of Carbon Footprint for Google Ads, its new service aimed at enabling advertisers to measure and manage the carbon emissions related to their advertising activities.
Google initially unveiled the service earlier this year, with the early availability limited to select large advertisers. With the new rollout, the service is now available to all advertisers.
According to Google, the new carbon footprint reporting service provides marketers with first-party data to help them track their advertising-related emissions across Google advertising products including Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads.
The reports will provide detailed breakouts of emissions data across Scopes 1, 2 and 3 data, with reports in accordance with the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework, which estimates emissions across media channels using media industry and climate science standards.
In a post announcing the broad availability of Carbon Footprint for Google Ads, Spencer Low, Head of Regional Sustainability, Asia Pacific and Caroline Oates, Head of YouTube, AUNZ at Google, said:
“The journey towards more sustainable marketing is a race that cannot be run alone and when marketers rally together, they can achieve more than just compliance. By embracing data-driven approaches and working collaboratively, marketers can build a more sustainable future that better serves people, businesses, and the planet.”
