Ferrari has postponed the release of its second fully electric vehicle to at least 2028, pushing back earlier plans for a 2026 debut. According to two sources familiar with the matter, the delay is primarily driven by weak global demand for high-performance electric sports cars.
The news was first reported by Reuters. The Italian brand is preparing to reveal its first all-electric model in October this year. The car’s public unveiling will take place over three phases, culminating in a global premiere in spring 2026, with customer deliveries scheduled to begin that October. However, it seems that it will be Ferrari’s only EV for a while, despite Ferrari announcing in 2022 that it wants to electrify more than half of its models by 2026.
Insiders describe the first EV as a symbolic, low-volume product rather than a mainstream sales driver. By contrast, the second electric Ferrari was internally positioned as the cornerstone of the company’s longer-term EV roadmap. However, as mentioned above, it will hit the road much later than planned.
The model, initially scheduled for late 2026, has already been postponed once before. Now, Ferrari does not expect it to reach the market before 2028 at the earliest. The vehicle was intended to align more closely with Ferrari’s standard five-year lifecycle strategy, targeting volumes of 5,000 to 6,000 units. According to one source cited by Reuters, that goal is currently ‘unsustainable,’ citing a market environment where genuine demand for electric sports cars remains ‘non-existent.’
Industry-wide, Ferrari is not alone in rethinking its electric playbook. Lamborghini has postponed the launch of its first EV to 2029, while Porsche has trimmed back its EV ambitions following disappointing uptake of electric models such as the Taycan and Macan EV. Across the performance car segment, manufacturers are grappling with the challenges of delivering emotional appeal, performance consistency and brand authenticity in battery-electric form.
Ferrari, for its part, is said to use the delay to refine proprietary technologies for its second EV. Still, sources maintain that tepid market interest – not engineering – remains the core reason for the extended timeline. The Maranello-based firm has yet to publicly comment on the second model or confirm its technical specifications, but one source characterised the vehicle as a ‘real game changer’ compared to the first, more experimental EV.
Ferrari is scheduled to unveil its new long-term business plan on 9 October.
reuters.com
