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Home » First-Look Impressions, Price, and Preorder
U.S. Energy Policy

First-Look Impressions, Price, and Preorder

omc_adminBy omc_adminMarch 6, 2026No Comments9 Mins Read
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LG just took the wraps off its 2026 OLED TVs: the C6 and G6. They’re up for preorder now and will start shipping later this month. I got to see both in person during a visit to LG’s US headquarters in New Jersey, and they left a strong first impression.

The C6 is LG’s new midrange OLED, replacing last year’s C5. As you’d expect, it gets a typical year-over-year boost in picture processing. But here’s where things get interesting. For 2026, LG is offering a submodel called the C6H, and it’s the TV I’m most excited about. The C6H is available in 77- and 83-inch sizes, and it uses the brighter panel that LG usually saves for its pricier G series. So basically, you’re getting a taste of flagship-level brightness at a lower cost. Then there’s the premium G6 itself, which looks like a solid upgrade over the already-impressive G5.

I’m looking forward to spending more time with each TV soon, but for now, here’s a closer look at the LG C6, C6H, and G6 with everything you need to know before preordering.

LG C6 OLED 4K TV price and specs

A 65-inch LG C6 OLED TV on display at an LG event.

The C6 is available in sizes ranging from 42 to 65 inches.

Steven Cohen/Business Insider



LG C6 OLED TV

LG 65-inch C6 OLED 4K TV

The C6 is LG’s new midrange OLED for 2026. It carries over everything we loved about the C5, while offering improved picture processing.

LG 65-inch C6 OLED 4K TV ($2,699.99) – See at LGLG 55-inch C6 OLED 4K TV ($1,999.99) – See at LGLG 48-inch C6 OLED 4K TV ($1,599.99) – See at LGLG 42-inch C6 OLED 4K TV ($1,399.99) – See at LG

If you’ve followed LG’s OLED lineup for a while, you know the C Series is usually the brand’s top value. Every year, LG gives it modest upgrades with a little more brightness and better processing, while keeping the stuff that makes the best OLED TVs so great in the first place: perfect black levels, infinite contrast, and wide viewing angles. The new C6 follows suit.

The 42-, 48-, 55-, and 65-inch versions all use a standard WOLED panel like last year’s C5. The big change is the jump to LG’s new Alpha 11 AI Processor Gen3, which supports 12-bit processing. That should mean cleaner gradients and fewer issues with color banding or near-black posterization. Basically, dark scenes and subtle color transitions should look smoother and less blocky. I also expect a small bump in brightness over the C5, but nothing dramatic. Otherwise, this is very much an evolution, not a reinvention.

Pricing at launch is the same as the C5 was last year. But here’s the catch: you can find the C5 heavily discounted now. So, most people shopping for a 65-inch OLED or smaller are probably better off grabbing a cheaper C5 while it’s still in stock. However, things get more interesting above 65 inches. That’s where LG has introduced a new submodel, the C6H, that offers more notable improvements over last year’s C5.

LG C6H OLED 4K TV price and specs

A 77-inch LG C6H OLED on display at an LG event.

The C6H is a submodel of the C6, available only in 77- and 83-inch sizes.

Steven Cohen/Business Insider



LG 77-inch C6H OLED

LG 77-inch C6H OLED 4K TV

The 77- and 83-inch sizes of LG’s C6 OLED use a brighter panel than smaller models, giving them performance closer to the brand’s high-end G6.

LG 83-inch C6H OLED 4K TV ($5,299.99) – See at LGLG 77-inch C6H OLED 4K TV ($3,699.99) – See at LG

The C6H is a variant of the LG C6, available only in 77- and 83-inch screen sizes. On the surface, it looks like its smaller counterparts and shares most of the same specs. But there’s one big difference: the C6H uses a Tandem OLED panel instead of a standard WOLED panel.

Tandem panels are usually reserved for LG’s pricier G Series TVs, so seeing this tech trickle down to the C Series — even if it’s just for the largest sizes — is exciting. The big advantage is brightness. Tandem OLED can get significantly brighter than traditional WOLED, which means punchier HDR highlights, more vibrant images, and better performance in bright rooms where glare can wash out the picture.

I’ll need more hands-on time to get exact measurements, but the brightness boost was visible when I compared a 77-inch C6H to a 65-inch C6. I don’t expect the C6H to match the new flagship G6, but it should land closer to last year’s G5 in performance. And considering the G5 was one of the best TVs I tested in 2025, that’s saying something.

Honestly, the C6H is the model I’m most eager to spend more time with. If it really delivers near-G Series performance at a lower price, it could be one of the most compelling big-screen OLEDs of 2026.

LG G6 OLED 4K TV price and specs

An LG G6 OLED TV on display at an LG event.

LG’s high-end G6 is the brand’s top display for 2026, available in sizes from 55 to a massive 97 inches.

Steven Cohen/Business Insider



LG G6 OLED TV

LG 65-inch G6 OLED 4K TV

The G6 is LG’s new premium OLED for 2026. It offers a brighter image and better picture processing than the G5, and is poised to be one of the year’s most impressive high-end displays.

LG 97-inch G6 OLED 4K TV ($24,999.99) – See at LGLG 83-inch G6 OLED 4K TV ($6,499.99) – See at LGLG 77-inch G6 OLED 4K TV ($4,499.99) – See at LGLG 65-inch G6 OLED 4K TV ($3,399.99) – See at LGLG 55-inch G6 OLED 4K TV ($2,499.99) – See at LG

The G6 is the most impressive TV LG has ever made, and it’s poised to be one of the very best TVs for picture quality in 2026. It offers a few key upgrades over last year’s already impressive G5, and its advanced capabilities make it a top pick for home theater enthusiasts.

The G6 uses LG’s newest Tandem OLED panel, which the company says delivers about a 20% bump in brightness over the G5. It also adds an upgraded polarizer filter to reduce reflections and glare without sacrificing a glossy screen. Seeing it in person, both upgrades were obvious.

Side by side with the G5, the G6 pushed brighter, more detailed highlights, giving HDR scenes more punch and a look that felt closer to what filmmakers intend. With the lights on, reflections on the G6 were also more subdued than on the G5. The G6 still isn’t quite as glare-resistant as a matte screen OLED like Samsung’s S95F, but there’s a trade-off: matte panels can make black levels look hazy. The G6 keeps OLEDs’ deep black levels, even in a bright room, which is a big win.

I also got a look at what the new Alpha 11 AI Processor Gen3 can do. LG played a clip from the movie “The Green Knight,” which is particularly tricky for many TVs to display properly. The dark scene features the main character diving into murky water under intense red lighting. The G5 had issues here, with visible color banding and flickering shadows. The G6 wasn’t flawless, but it handled the scene much more smoothly and naturally. Since banding was one of the G5’s few weaknesses, this is a meaningful improvement.

But while these are the kinds of upgrades that home theater nerds like me geek out over, they’re unlikely to be as noticeable to casual viewers. With that in mind, casual viewers are better off saving cash with a C Series model or grabbing a discounted G5 while it’s still around. I’ll need more time with the TV to make a full verdict, but based on what I’ve seen so far, the G6 looks like a true flagship for people willing to pay top dollar for top-tier picture quality.

Note: The 97-inch G6 does not use a tandem panel, so its brightness capabilities are not on par with its smaller siblings.

steven cohen author photo

Steven Cohen

Senior Tech Editor

I’m a Senior Tech Editor for Business Insider’s Reviews team. I’m responsible for overseeing buying guides and reviews for all of the latest TV, video, audio, and wearable products. I work with a team of experienced freelancers to establish testing methodologies, test products, and select the best of the best for our buying guides. My areas of expertiseMy primary expertise is in home entertainment products, with a focus on all things home theater, including TVs, soundbars, speakers, headphones, and streaming devices. I also have a background in film criticism, having reviewed over 400 movies and TV shows. I studied filmmaking and use my knowledge of video and audio production to inform my testing parameters when reviewing home entertainment devices.  ExperienceI joined Business Insider as a tech editor for the Reviews team in 2019. I became a senior tech editor in 2022.Before joining Business Insider, I was High-Def Digest’s Gear Editor. My work has appeared on Ben’s Bargains, Steve’s Digicams, Big Picture Big Sound, and Consequence. Why you can trust meI’m not only passionate about TVs and tech, but also an expert in display quality. In 2019, I was one of a select number of journalists invited to get a hands-on first look at LG’s debut 8K OLED TV. I was also among the earliest journalists to demo Dolby Atmos and DTS:X technologies for home theaters in 2014 and 2015, respectively.In 2018, I served as a judge for the annual TV Shootout, the premier display competition that crowns the best TVs of the year. I also attend yearly industry launches and reviewer workshops for new TVs and audio products from top brands, like LG, Samsung, Sony, and Sonos.I know that it’s easy to get overwhelmed by tech jargon and premium prices on high-end gear, which is why I’m passionate about recommending quality options for all price ranges and explaining which features are really worth the money. EducationI hold a bachelor of fine arts degree from the University of Central Florida, where I majored in film production.Outside of workI live in Orlando, Florida, with my girlfriend, dog, and cats. When I’m not covering tech products, I love to explore the theme parks of Orlando and watch movies on my dream home theater setup, complete with the biggest TV and Dolby Atmos speaker system I could fit in my living room.Say hi to Steven at scohen@businessinsider.com or find him on LinkedIn. 

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