Gulf Oil Lubricants India Limited (GOLIL) and Mahindra & Mahindra’s Farm Equipment Business (Mahindra Tractors Division) have announced a strategic multi-year renewal of their partnership, reinforcing a relationship that has spanned over a decade.
The agreement was formalised in Mumbai by R. Veeraraghavan, Senior Vice President – SSU, Mahindra Farm Tractor Division, and Ravi Chawla, Managing Director and CEO, Gulf Oil Lubricants India Limited.
The collaboration began in 2011 with a co-branded initiative alongside Mahindra Automotive and was expanded to the Tractors Division in 2014. Over the past 12 years, the partnership has evolved into one of Gulf Oil’s longest-standing OEM relationships.
Enhancing supply chain efficiency
The renewed agreement underscores joint efforts in technological innovation, digital initiatives, supply chain optimisation and integrated marketing campaigns aimed at strengthening Mahindra’s tractor ecosystem.Chawla said the extension reflects the strength of the alliance and a shared growth philosophy.
“Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. Over the past decade, we have consistently delivered reliable performance and service excellence, adding sustained value to Mahindra & Mahindra. This extension marks a new chapter where we continue to innovate, enhance services for channel partners and create lasting value for Mahindra customers,” he said.
Largest business share
Under the renewed multi-year agreement described as the longest in the journey so far, Gulf Oil will hold the largest share of business for the duration of the partnership.The companies said the renewal reflects mutual trust and a shared vision to enhance customer service standards, strengthen operational efficiencies and drive growth in India’s farm equipment segment.
