Close Menu
  • Home
  • Market News
    • Crude Oil Prices
    • Brent vs WTI
    • Futures & Trading
    • OPEC Announcements
  • Company & Corporate
    • Mergers & Acquisitions
    • Earnings Reports
    • Executive Moves
    • ESG & Sustainability
  • Geopolitical & Global
    • Middle East
    • North America
    • Europe & Russia
    • Asia & China
    • Latin America
  • Supply & Disruption
    • Pipeline Disruptions
    • Refinery Outages
    • Weather Events (hurricanes, floods)
    • Labor Strikes & Protest Movements
  • Policy & Regulation
    • U.S. Energy Policy
    • EU Carbon Targets
    • Emissions Regulations
    • International Trade & Sanctions
  • Tech
    • Energy Transition
    • Hydrogen & LNG
    • Carbon Capture
    • Battery / Storage Tech
  • ESG
    • Climate Commitments
    • Greenwashing News
    • Net-Zero Tracking
    • Institutional Divestments
  • Financial
    • Interest Rates Impact on Oil
    • Inflation + Demand
    • Oil & Stock Correlation
    • Investor Sentiment

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Ministry loses clause in draft oil rules to gain foreign investors, ET EnergyWorld

July 10, 2025

India’s Falling Crude Oil Production and Rising LNG Imports in FY25, ET EnergyWorld

July 10, 2025

Grok, the AI Chatbot From Elon Musk’s XAI, Explained

July 10, 2025
Facebook X (Twitter) Instagram Threads
Oil Market Cap – Global Oil & Energy News, Data & Analysis
  • Home
  • Market News
    • Crude Oil Prices
    • Brent vs WTI
    • Futures & Trading
    • OPEC Announcements
  • Company & Corporate
    • Mergers & Acquisitions
    • Earnings Reports
    • Executive Moves
    • ESG & Sustainability
  • Geopolitical & Global
    • Middle East
    • North America
    • Europe & Russia
    • Asia & China
    • Latin America
  • Supply & Disruption
    • Pipeline Disruptions
    • Refinery Outages
    • Weather Events (hurricanes, floods)
    • Labor Strikes & Protest Movements
  • Policy & Regulation
    • U.S. Energy Policy
    • EU Carbon Targets
    • Emissions Regulations
    • International Trade & Sanctions
  • Tech
    • Energy Transition
    • Hydrogen & LNG
    • Carbon Capture
    • Battery / Storage Tech
  • ESG
    • Climate Commitments
    • Greenwashing News
    • Net-Zero Tracking
    • Institutional Divestments
  • Financial
    • Interest Rates Impact on Oil
    • Inflation + Demand
    • Oil & Stock Correlation
    • Investor Sentiment
Oil Market Cap – Global Oil & Energy News, Data & Analysis
Home » Elon Musk Being Elon Musk Meant Linda Yaccarino Couldn’t Turn X Around
U.S. Energy Policy

Elon Musk Being Elon Musk Meant Linda Yaccarino Couldn’t Turn X Around

omc_adminBy omc_adminJuly 9, 2025No Comments4 Mins Read
Share
Facebook Twitter Pinterest Threads Bluesky Copy Link


Linda Yaccarino took an impossible job. And she failed at it.

That’s my tweet-length summary of Yaccarino’s two-year run at Twitter/X, which she announced via her own Twitter post Wednesday.

The longer version of my analysis isn’t much longer.

In 2023, Elon Musk brought on Linda Yaccarino to fix his ad business, which he himself had broken after buying Twitter in 2022. And as long as Elon Musk owns Twitter, no one can fix his ad business: It’s not big enough to be a must-buy for most advertisers, and his ownership generates potential headaches for any advertiser who thinks about investing money there. It’s easier to ignore it, which is what most advertisers do.

Rather than enumerate all of Musk’s erratic approaches to advertising sales — No. 1 on the list, of course, remains his famous “go fuck yourself” pitch back in 2023 — let me sum it up this way: For years, Elon Musk was told that if he just toned down his behavior on his platform, he might have an easier time getting reputation-conscious brands to spend money with him. Instead, he sued them.

But earlier this year, faced with the prospect that his behavior was tanking sales at Tesla — the company that’s made him the richest man in the world — he at least made gestures to respond, telling anyone who would listen that he was going to spend less time on politics and more time running the automaker. (Whether he’ll follow through is another matter.)

That is: If Musk really wanted to make Twitter an ad business, he could have tried. Instead, he kept on doing what he was doing and hoped Yaccarino could clean up his mess.

“Elon found the requests and requirements to get advertisers back to be tedious,” says Lou Paskalis, an ad industry veteran who now works as a consultant via his AJL Advisory business. “But if he wants to understand why advertisers haven’t returned, he should look in the mirror.”

Related stories

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

I asked X for comment, but haven’t heard back.

Whether Yaccarino could have done better is a different question. At times, she seemed to channel her new boss’s penchant for fighting with enemies real and imagined — like her bizarre onstage appearance at the Code Conference in 2023. At other times, she seemed committed to using her Rolodex to work with big brands that would still do business with Twitter, like the NFL.

You can also debate whether she should have taken the job at all. Remember that Musk essentially announced her hire while she was still at her old job, running ad sales at NBCUniversal, which forced her out right before a crucial sales event. If that’s how your new boss treats you before you start your new gig, imagine what it’s going to be like when you’re actually employed there?

In retrospect, it seems clear that Musk himself has grown tired of even pretending that Twitter will make real money from advertising. While Yaccarino described her tenure there as a “historic business turnaround,” documents the company sent to investors this year suggest that, at best, the company was generating operating profits similar to what it had earned before Musk’s takeover — but that ad revenue was still way down since his purchase.

But the people who gave Musk money this year didn’t really care about its ad business, either — they were interested in Twitter’s relationship with xAI, Musk’s OpenAI competitor.

That became even clearer in March, when Musk announced that xAI had “bought” Twitter. From an investor’s perspective, it’s a no-brainer: Who cares about the fortunes of a subscale social media platform, compared to the upside of a Musk-owned AI company during an AI boom?

That deal may also explain why Musk had almost nothing to say in response to Yaccarino’s departure post, beyond a pro forma “thank you for your contributions” response. He’s moved on. Now she has, too.



Source link

Share. Facebook Twitter Pinterest Bluesky Threads Tumblr Telegram Email
omc_admin
  • Website

Related Posts

Grok, the AI Chatbot From Elon Musk’s XAI, Explained

July 10, 2025

Tesla Risks Legal Trouble As Shareholder Meeting Deadline Looms

July 10, 2025

Andreessen Horowitz Latest Company to Follow Elon Musk Out of Delaware

July 9, 2025
Add A Comment
Leave A Reply Cancel Reply

Top Posts

LPG sales grow 5.1% in FY25, 43.6 lakh new customers enrolled, ET EnergyWorld

May 16, 20255 Views

South Sudan on edge as Sudan’s war threatens vital oil industry | Sudan war News

May 21, 20253 Views

Trump’s 100 days, AI bubble, volatility: Market Takeaways

December 16, 20072 Views
Don't Miss

Chevron looks to centralize operations as part of $3 billion cost-reduction strategy

By omc_adminJuly 10, 2025

(Bloomberg) – Chevron Corp. is reducing local and regional business units in favor of a…

Petro-Victory completes successful drilling campaign onshore Brazil

July 9, 2025

Hess exits deepwater exploration block in Suriname

July 9, 2025

Kuwait’s KPC eyes market opportunity driven by OPEC+ supply hike

July 9, 2025
Top Trending

EU Lawmakers Reject EUDR’s Country Risk System in New Setback to Deforestation Regulation

By omc_adminJuly 9, 2025

Microsoft Signs Deal for 3 Million Tons of CO2 Removal Generated Through New Waste-to-Energy Carbon Capture Project

By omc_adminJuly 9, 2025

Accelerated glacial melt and monsoon rains trigger deadly floods in Pakistan | Pakistan

By omc_adminJuly 9, 2025
Most Popular

The 5 Best Soundbars of 2025

May 6, 20251 Views

Energy Department Lifts Regulations on Miscellaneous Gas Products

May 2, 20251 Views

Grok, the AI Chatbot From Elon Musk’s XAI, Explained

July 10, 20250 Views
Our Picks

Chevron looks to centralize operations as part of $3 billion cost-reduction strategy

July 9, 2025

Oil Holds Gains Despite US Crude Surge

July 9, 2025

Kuwait Oil Giant Says OPEC Hikes Suggest Tighter Market

July 9, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

Facebook X (Twitter) Instagram Pinterest
  • Home
  • About Us
  • Advertise With Us
  • Contact Us
  • DMCA
  • Privacy Policy
  • Terms & Conditions
© 2025 oilmarketcap. Designed by oilmarketcap.

Type above and press Enter to search. Press Esc to cancel.