Three-tier ESG segmentation: New financial savings products help investors align portfolios with ESG values at varying levels of engagement.
Full integration across units: CNP Assurances, LBP AM, and Louvre Banque Privée fully embed ESG in life insurance, funds, EMTNs, and discretionary management.
Shift in advisory strategy: Relationship managers now prioritize ESG considerations alongside traditional financial risk analysis.
La Banque Postale is restructuring its financial savings offerings with a new ESG-based framework, giving clients tailored access to responsible investment solutions and reaffirming the bank’s leadership in sustainable finance.
The revamped product range—spanning life insurance, ordinary securities accounts, and Share Savings Plans—offers customers a clearer path to align investments with their environmental, social, and governance (ESG) values.
Three ESG tiers offer progressive engagement:
Risk-Controlled Funds (Level 1): Focus on excluding companies involved in harmful activities—such as tobacco, controversial weapons, deforestation, and high-impact fossil fuels.
Best-in-Class Selection (Level 2): Prioritize companies demonstrating strong ESG performance while excluding those in fossil fuels with no clear energy transition plans.
Impact-Driven Solutions (Level 3): Invest in companies contributing directly to the just transition—renewable energy, sustainable mobility, circular economy, social inclusion, and access to essential services.
“A mission-led company for the past 3 years, La Banque Postale has made the just transition a key driver of its development,” said Stéphane Dedeyan, Chairman of the Management Board.
“With this new segmentation of our financial savings offer, we are reaffirming our leadership in responsible finance by helping our customers direct their investments towards ESG-aligned options.”
This cross-functional initiative brings together the euro and eurocroissance components of CNP Assurances, ESG unit selections from LBP AM, and discretionary management from Louvre Banque Privée. The framework also includes EMTNs and UCIs—all now structured to meet ESG benchmarks.
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The transformation isn’t just about product structuring. ESG criteria now underpin advisory conversations between clients and relationship managers, expanding beyond regulatory compliance into strategic guidance.
“We have designed this new segmentation of our financial savings to meet the expectations of our customers, who want to invest responsibly and transparently,” said Sarah Bouquerel, Deputy CEO of La Banque Postale and Director of the LBP Business Unit at CNP Assurances.
“By offering them products that are in line with their values, we enable them to contribute to the ecological and social transition of the territories, in addition to the financial performance of their investments.”
By integrating ESG considerations across all business units and making the offering accessible and educational, La Banque Postale positions itself as a key enabler of sustainable investment in the European banking sector.
Read the full press release here.
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