Sustainability technology company Clarity AI announced today the acquisition of ecolytiq, a provider of in-app climate engagement solutions for financial institutions, in a move described by Clarity AI as aimed at expanding its climate engagement offering for global retail and commercial banking financial institutions, as well as its consumer engagement capabilities.
Founded in 2020, Berlin-based ecolytiq provides solutions to banks and financial services providers aimed at enabling their customers to understand the climate impact of their transactions and to help reduce their carbon footprint. The company provides a suite of products that can be integrated into traditional banking apps, providing consumer and business clients with functions including carbon footprint calculation of purchases, personalized climate insights on how to reduce environmental impact, and the ability to engage clients with offerings such as custom green loans, donations to local sustainability projects, or access to purchases of carbon credits. Ecolytiq has partnered with financial institutions including Visa, TSYS, Tink, HSBC, Piraeus, and Mashreq.
David Lais, Co-Founder and Managing Director at ecolytiq, said:
”ecolytiq was founded with the idea that banking can be a powerful catalyst for climate action. The mission has always been to empower individuals to drive positive climate impact at scale through their everyday purchasing decisions. By joining forces with Clarity AI, we’re taking that vision to the next level—combining our behavioral science-based climate engagement technology with a world-class, AI driven sustainability platform.”
As part of the acquisition, Visa has become an investor and strategic partner of Clarity AI. Visa initially invested in ecolytiq through a 2022 investment round, after partnering with the company on the launch of the Visa Eco Benefits bundle, a package of sustainability benefits and features aimed at encouraging and enabling sustainable consumption behaviors by cardholders.
Rebeca Minguela, Founder and CEO of Clarity AI, said:
“This acquisition is more than a strategic move; it’s a declaration of intent. We are transforming sustainability insights into a catalyst for action. ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we’re setting a new standard for how financial institutions engage consumers with data that drives meaningful change.”
